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CEREAL’S #1 BIGGEST FAN

Official Rules

OPEN TO ALL LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES/DC WHO ARE EIGHTEEN (18) YEARS OF AGE OR OLDER.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

INTERNET ACCESS AND A VALID EMAIL ACCOUNT ARE REQUIRED TO PARTICIPATE.

VOID WHERE PROHIBITED BY LAW.

ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND PARTICIPANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.

“Cereal’s #1 Biggest Fan” is a contest promotion (“Promotion”) sponsored by General Mills, Inc. (“Sponsor”), 1 General Mills Blvd., Minneapolis, MN 55426, and is administered by Promotion Management Center, Inc. (“Administrator”), 31205 Falcon Avenue, Stacy, MN 55079.

1. PROMOTION PERIOD: The Promotion Period begins July 13, 2026, at 12:00:00 AM Central Time (“CT”) and ends on December 31, 2026, at 11:59:59 PM CT. The Administrator’s computer is the official clock for the Promotion.

2. ELIGIBILITY: The Promotion is open only to individuals who are legal U.S. residents of the fifty (50) United States/D.C. and who are at least eighteen (18) years old at time of entry. Employees, directors, officers, independent contractors (including influencers and endorsers) and agents of Sponsor, Administrator and each of their respective parent companies, divisions, affiliates, subsidiaries, advertising and promotional agencies, suppliers and other persons/entities involved in the Promotion (collectively, “Promotion Entities”), competitors of General Mills cereal brands, as well as the members of each of their immediate families (i.e., spouse, parent, grandparent, sibling, child, grandchild and their respective spouses and the “steps” of each, all lineal descendants, including those by adoption, regardless of where they reside) and persons residing in the same household as such individuals (whether related or not) are not eligible to participate. Void where prohibited by law. Participation in the Promotion constitutes Participant’s full and unconditional agreement to these “Official Rules” and Sponsor’s/Administrator’s decisions and interpretations, which are final and binding in all matters related to the Promotion.

3. HOW TO PARTICIPATE IN THE PROMOTION: During the Promotion Period, the Participant will access www.BiggestFanContest.com (“Promotion Website”). Once on the Promotion Website, Participant will be required to

  1. Fill out entry form with their first and last name, email address, and street address including city, state and zip code (P.O. Box will not be accepted); and
  2. Answer the question as to why they are Cereal’s “#1 Biggest Fan” (“Statement”). Statement cannot exceed 300 words and must be included in the designated field on the entry form; and
  3. Select Lucky Charms, Cinnamon Toast Crunch, Reese’s Puffs OR Honey Nut Cheerios as their “Cereal Team” which must be the same cereal as the subject of the Entry (once selected, choice of Cereal Team cannot be changed: Participant may therefore wish to review the Contest Prizes and accompanying restrictions in Sections 9 and 10 below before selecting their Cereal Team); and
  4. Check the box indicating that they have read, understand and agree to these Official Rules. (If this box is not checked, entry will not be accepted);
  5. Upload a photo or video demonstrating why they are Cereal’s “#1 Biggest Fan.” The video must be less than thirty (30) seconds in length and must be in one (1) of the following formats: MP4, MOV, M4V, or 3GP. Photo must be in one (1) of the following formats: JPEG, PNG, HEIC, PDF and cannot exceed 10MB. (Additional technological requirements on Promotion Website may apply); and
  6. Check the box granting Sponsor and its designees the perpetual, licensable, fully paid-up and irrevocable right to use the photo/video as well as Statement for any purpose it wishes; making the representation and warranty that they are the author of the photo/video and Statement and own all rights therein; waiving any right of review or approval of Sponsor’s use of same; and releasing Sponsor from any liability related thereto. (If this box is not checked, entry will not be accepted.)

Entry must be submitted by 11:59:59 PM CT on December 31, 2026, to be valid.

If Participant is one of the first 500 persons to submit an Entry, Participant will receive a Mystery Merchandise Gift of bucket hat or a merchandise item of similar value of Sponsor’s sole choosing. Receipt of Mystery Merchandise Gift is contingent upon clicking when available the Prize Claim box in pop-up window with notification of winning Mystery Merchandise Gift. Failure to do so (including closure of pop-up window/terminating online session before clicking the Prize Claim box) or if Mystery Merchandise Gift is declined will result in forfeiture of same without compensation or liability to Sponsor, Administrator or other Released Parties (as defined below) of any kind. Any unclaimed or forfeited Mystery Merchandise Gifts as well as Mystery Merchandise Gifts returned as undeliverable due to incomplete or otherwise incorrect address information will not be awarded. Mystery Merchandise Gift will be delivered to street address provided on entry form six (6) – ten (10) weeks after submission of Entry. Mystery Merchandise Gift must be accepted as awarded. All costs and expenses associated with acceptance and use of Mystery Merchandise Gift are the Participant’s sole responsibility. There is a limit of one (1) Mystery Merchandise Gift per person.

4. RESTRICTIONS ON CONTEST ENTRY:

There is a limit of one (1) Contest entry per person.

Statement and photo/video comprising entry (collectively, “Submission”) must be entirely the original work product of Participant and cannot be copied in whole or in part from any other source. Entries must be submitted by the Participant on his/her own behalf; entries submitted on behalf of another person will be disqualified. The Participant must be the person featured in any photo or video submitted as part of the entry, and the Statement must describe the Participant’s own cereal fandom (not the cereal fandom of any other person). Joint, group or team Submissions are prohibited and will result in automatic disqualification with entry being void. Use of photo/video editing capture, software, filters and similar mechanisms or artificial intelligence to create Submission is prohibited and will result in automatic disqualification with entry being void.

Photo/video must be submitted during the same online session as completed entry form. Piecemeal or partial entries will not be accepted. Once entry has been submitted, Submission cannot be modified or supplemented by Participant. Use of automated, robotic or programmed means of entry is prohibited. Proof of submission of entry form and photo/video does not constitute proof of Sponsor’s/Administrator’s receipt of same or proof of entry. Sponsor/Administrator will acknowledge receipt of entry, including by possibly posting photo in the “Hall of Fans” gallery on Promotion Website. (Videos will not be posted in the gallery.) Any such acknowledgment does not constitute notification of winning a Contest Prize nor is it otherwise binding upon Sponsor or Administrator. In addition, Participant understands and agrees that, if the photo included in his/her entry is posted in the “Hall of Fans” gallery: (a) it may differ from the photo as submitted due to technological limitations, with Participant agreeing to release and hold harmless Sponsor and Administrator from any and all liability in conjunction therewith; (b) photos will be posted in an order, sequence and pattern of Sponsor’s/Administrator’s sole determination which may be changed one or more times without notice to Participant; (c) photo will be posted for a duration to be determined by Sponsor/Administrator in their sole discretion, with Sponsor/Administrator not having any obligation to notify Participant that his/her photo has been posted in the gallery or removed from the gallery and such duration may not be the same for all Participants/posted photos; (d) Sponsor/Administrator will determine in their sole discretion the format and manner of attribution of photo to Participant; and (e) Participant will not receive any compensation or consideration of any kind in conjunction with the posting of his/her photo.

Any dispute as to the identity of Participant will be resolved by Sponsor and Administrator in their sole discretion. IMPORTANT: If entering via a mobile device, message and data rates apply. Not all mobile telephone providers carry the necessary service to participate in this Promotion. Participants should consult their wireless provider’s pricing plans.

5. RESTRICTIONS ON CONTENT OF ANSWERS AND PHOTO/VIDEO: Entry will be disqualified if Sponsor and/or Administrator determine in their sole discretion that Submission does not fully comply with the following content requirements. (Participant will NOT be notified if their entry is disqualified due to non-compliance with the content requirements.)

6. GRANT OF RIGHTS IN STATEMENT AND PHOTO/VIDEO: Participant grants to Sponsor and its designees the non-exclusive, irrevocable, perpetual, worldwide, royalty-free, transferable, sublicensable right and license to use, perform, exhibit, reproduce and/or otherwise exploit Submission in any manner and in any and all distribution channels, venues or media now known or hereafter devised, without further notice or any compensation to Participant.

Participant further waives any “Moral Rights of Authors” (“Droit Moral”) or similar natural rights of ownership that they may have in Submission whether under statutory or common law.

Participant understands and agrees that Sponsor and its designees have wide access to ideas, stories, designs and other literary/artistic materials submitted to them by outside sources or being developed by their own employees and that such ideas/stories/designs/literary/artistic materials may be competitive with, similar to (or even identical to) their Submission and that Sponsor and its designees shall have no liability to Participant or any third party in conjunction therewith.

Participant understands and agrees that Sponsor and its designees do not have any duty of confidentiality or other fiduciary duty to Participant as to their Submission.

Participant acknowledges that no part of their Submission is trade secret, privileged or confidential information.

Participant agrees, upon the request of Sponsor/Administrator and without compensation of any kind, to execute any additional documents so as to effect, record or perfect the grant of rights contemplated by this Section.

7. WINNER DETERMINATION FOR CONTEST PRIZES:

Beginning on or about January 4, 2027, judging will be conducted in stages as follows:

(a) In the first stage of judging, a judging panel comprised of representatives of Sponsor and Administrator will evaluate all eligible Submissions and select the top twenty-five (25) Submissions for each of the four (4) Cereal Teams. (However, should the judging panel select less than twenty-five [25] Submissions for one [1] or more of the Cereal Teams, Sponsor and Administrator shall not have any liability under any legal theory.)

(b) In the second stage of judging, a judging panel comprised of representatives of Sponsor, Administrator and a cereal influencer/enthusiast of Sponsor’s sole choosing will evaluate the top twenty-five (25) Submissions for each of the four (4) Cereal Teams which advanced from the first stage of judging and select the top Submission for each Cereal Team.

(c) In the final stage of judging, a celebrity endorser of Sponsor’s sole choosing will evaluate the top Submission for each Cereal Team which advanced from the second stage of judging and score each entry. The Participant with the highest scoring overall Submission will be the Grand Prize Winner (subject to compliance with the winner notification requirements below).

The top Submission for each Cereal Team NOT selected in the final stage of judging will result in the Participant who entered such Submission being the Runner-Up Prize Winner for the corresponding Cereal Team (subject to compliance with the winner notification requirements below). The Runner-Up Prize for the Cereal Team of the Grand Prize Winner will be the Participant who entered the Submission ranked second for the Grand Prize Winner’s Cereal Team as per the second stage of judging (subject to compliance with the winner notification requirements below).

To illustrate, suppose the Grand Prize Winner selected Lucky Charms as his/her Cereal Team when entering. Accordingly, the Participants who entered the three (3) remaining, unselected Submissions in the final stage of judging will win the Runner-Up Prizes for Cinnamon Toast Crunch, Reese’s Puffs and Honey Nut Cheerios. And, the Participant who entered the Submission ranked second in the second stage of judging for Lucky Charms will win the Runner-Up Prize for Lucky Charms.

In all stages of judging, the applicable judging panel/judge will evaluate Submissions in their entirety using the following criteria:

In the event of a tie at any stage of judging, the tied Submission with the higher/highest score in “Degree of Cereal Fandom and Spirit” will be used to break the tie. If a tie remains after such tie-breaker, an additional judge will review the tied Submissions pursuant to the preceding criteria to break the tie.

Participants expressly acknowledge and agree that the results of the judging constitute proprietary information belonging exclusively to Sponsor and waive any right to review or inspect the results of the judging.

8. CONTEST PRIZE WINNER NOTIFICATION. The potential winners of Contest Prizes will be notified by email, beginning on or about January 13, 2027. Participants understand and agree that Sponsor/Administrator will utilize commercially reasonable efforts to contact potential winners of Contest Prizes and expressly waive any claim challenging the effectiveness and nature of such notification efforts.

A potential winner must agree to accept the corresponding Contest Prize within three (3) business days of winner notification including completing, signing and returning an Affidavit of Eligibility, a Liability Release and a Publicity Release (where legal) (“Affidavit/Release”).

A potential winner will be disqualified, and the corresponding Contest Prize forfeited without compensation of any kind in the event of any of the following: (i) potential winner cannot be contacted by Sponsor/Administrator including if initial notification or the corresponding Contest Prize itself is undeliverable for any reason (with respect to initial notification, filtering or other operation of potential winner’s email service provider); (ii) potential winner fails to accept the corresponding Contest Prize (or the Cash Prize in lieu thereof, as discussed in Section 9 below); (iii) if Sponsor/Administrator determine in their sole discretion that the potential winner is not eligible (including inability of Sponsor/Administrator to verify accuracy of potential winner’s email address, age, or residency) or otherwise in violation of these Official Rules; or (iv) potential winner fails to return the completed, signed Affidavit/Release within the three (3) business day period. Sponsor/Administrator reserves the right to request proof of identity, age, and/or residency from any potential winner as a condition of prize award; failure to provide such proof upon request will result in disqualification. If potential winner is disqualified, the forfeited Contest Prize may be awarded from among all remaining eligible Submissions, as per the judging procedure set forth in Section 7 above.

9. CONTEST PRIZES:

Grand Prize (1) – $20,000 cash prize (awarded as a check), trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027 with $1,000 spending money (awarded as a check) and a One-Year’s Supply of Winner’s Choice of General Mills Cereal. Approximate Retail Value: $28,500.

Runner-Up Prize: Lucky Charms (1) – Pot O’ Gold, trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027; and a One-Year’s Supply of Lucky Charms Cereal. Approximate Retail Value: $17,000.

Pot O’Gold consists of a cauldron filled with two (2) one (1) oz. karat gold bars. Approximate Retail Value reflects spot price of gold as of July 8, 2026; actual Approximate Retail Value depends on market fluctuations, with Sponsor, Administrator and other Released Parties disclaiming any and all liability for any difference in value.

Runner-Up Prize: Cinnamon Toast Crunch (1) – Cinnamon Toast Crunch fan room, trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027; and a One-Year’s Supply of Cinnamon Toast Crunch Cereal. Approximate Retail Value: $16,500.

Cinnamon Toast Crunch fan room includes big screen television, furniture (chair and table), Pop-a-shot game, pillows, rug, mini refrigerator, and Cinnamon Toast Crunch merchandise.

Runner-Up Prize: Reese’s Puffs (1) – custom DJ turntable and sound system, trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027 with $1,500 spending money (awarded as a check) and limousine transportation; and a One-Year’s Supply of Reese’s Puffs Cereal. Approximate Retail Value: $15,000.

DJ turntable and sound system consists of direct-drive turntable, DJ mixer, and speakers.

Runner-Up Prize: Honey Nut Cheerios (1) – Honey Nut Cheerios branded hot tub with lawn chairs, trip for winner and one (1) guest to an exclusive party in the Los Angeles, California area on February 12, 2027; and a One-Year’s Supply of Honey Nut Cheerios Cereal. Approximate Retail Value: $12,750.

**FOR ALL CONTEST PRIZES, WINNER MAY ELECT TO ACCEPT A CASH PRIZE (AWARDED AS A CHECK) OF EQUAL VALUE INSTEAD OF THE CONTEST PRIZE AS SET FORTH ABOVE.

10. ADDITIONAL RESTRICTIONS ON CONTEST PRIZES

One-Year’s Supply of Cereal

One-Year’s Supply of Cereal prize element will be awarded as $500 cash (awarded as a check.)

Trip to Exclusive Party

Trip includes (a) roundtrip coach air transportation from a major commercial airport reasonably near winner’s residence (as determined by Sponsor in its sole discretion) to Los Angeles area; (b) hotel accommodations for two (2) nights (standard room, double occupancy); (c) two (2) tickets† to Party. Winner of Runner-Up Prize: Reese’s Puffs ONLY will receive limousine transportation between Los Angeles area airport and Party. Except as expressly stated, no ground transportation is included as part of any prize.

†For winners of Grand Prize, Runner-Up Prize: Reese’s Puffs and Runner-Up Prize: Lucky Charms, tickets are VIP; for winners of Runner-Up Prize: Cinnamon Toast Crunch and Runner-Up Prize: Honey Nut Cheerios, tickets are general admission.

WINNER MUST BE ABLE TO TRAVEL SO AS TO ATTEND PARTY ON FEBRUARY 12, 2027; IF WINNER IS UNAVAILABLE ON THIS DATE FOR ANY REASON, THE WINNER CAN EITHER ACCEPT THE CASH PRIZE OR FORFEIT THE PRIZE IN ITS ENTIRETY. SHOULD THE GRAND PRIZE WINNER FORFEIT THE PRIZE, THE SUBMISSION WITH THE NEXT HIGHEST SCORE IN THE FINAL STAGE OF JUDGING (I.E., AMONG THE THREE (3) REMAINING, UNSELECTED SUBMISSIONS IN THE FINAL STAGE OF JUDGING) WILL BE NOTIFIED AS SET FORTH ABOVE. SHOULD A RUNNER-UP PRIZE WINNER FORFEIT THE PRIZE, THE ENTRY WITH THE NEXT HIGHEST SCORE FOR THE CORRESPONDING CEREAL TEAM IN THE SECOND STAGE OF JUDGING WILL BE NOTIFIED AS SET FORTH ABOVE.

IN ORDER TO ATTEND PARTY, WINNER MUST BE 21 YEARS OF AGE OR OLDER. IF WINNER IS UNDER 21 YEARS OF AGE, TRIP TO LOS ANGELES FOR PARTY WILL BE REPLACED BY A CASH PRIZE (AWARDED AS A CHECK) OF COMPARABLE VALUE.

Winner’s guest must be at least 21 years of age and must sign and return a Liability Release and a Publicity Release (where lawful) prior to prize travel. Winner must identify his/her guest and provide guest’s full legal name, date of birth, and contact information within five (5) business days of winner notification. Guest must return the signed Liability Release and Publicity Release within seven (7) business days of winner notification. Should winner elect to travel without a guest, fail to timely identify a guest (or if guest fails to timely return signed Liability/Publicity Release), the trip portion of corresponding Prize will be awarded in increments for the winner alone including only one (1) ticket to Party and, in such case, no substitute prize or compensation will be awarded.

Winner and guest are solely responsible for having valid travel documents. Winner and guest are solely responsible for all transportation to and from the departure airport. Winner and guest must travel together on same flight itinerary as determined by Sponsor; without limitation, if guest resides in a different area than winner, travel to the departure airport is the sole responsibility of guest.

Winner and guest agree to comply with all applicable laws and regulations and all policies of airlines, airports, hotels, ground transportation providers, and other third parties involved in prize travel. Any anti-social, aggressive, offensive, inappropriate or illegal conduct by winner or guest during any portion of prize travel (including at airports, on flights, at hotels, or in ground transportation) may result in immediate termination of the corresponding Contest Prize for winner and/or guest, at Sponsor’s sole discretion, without compensation or substitution of any kind.

Selected hotel may require winner/guest to provide a valid credit card or other payment instrument to protect hotel property against risk of damage to premises in conjunction with hotel stay of winner and guest.

Tickets to Party are subject to terms and conditions of use as stated thereon, including prohibition on provision to another person via re-sale, exchange, barter, gifting or otherwise. Attendance at Party is further conditioned upon winner and guest abiding by all policies of event and venue, including without limitation (a) Code of Conduct with any anti-social, aggressive, offensive, inappropriate or illegal conduct being prohibited and subject to ejection from Party and immediate termination of corresponding Contest Prize for winner and/or guest; (b) safety and security requirements which may include search and bag policy; (c) certain items being prohibited at Party such as weapons of any kind, laser pointers, drones, and professional recording equipment; (d) prohibition on photography or videorecording of persons and areas without authorization beforehand.

Food and beverages will be available at Party. Food/beverage options may not align with the dietary restrictions of winner and/or guest, as to which Sponsor, Administrator and the other Released Parties disclaim any and all liability. In addition, with regard to alcohol beverages: (a) winner and guest will only be served alcohol beverages upon presentation of valid, government-issued photo identification establishing that they are twenty-one (21) years of age or older, to the satisfaction of server in his/her sole discretion, provided that server has not determined that winner/guest has already consumed too great a quantity of alcohol (and, if server refuses to supply alcohol beverages to winner or guest for any reason, Sponsor, Administrator and the other Released Parties will not have any liability under any legal theory); (b) winner and guest acknowledge that the consumption of alcohol beverages may have a deleterious effect on one’s health on both a short-term basis (including without limitation impaired motor skills, poor balance, blurred vision and compromised depth perception) and a long-term basis (including without limitation cognitive decline, nerve damage, adverse impact on the liver and gastrointestinal system as well as on one’s cardiovascular health); (c) contravention of these alcohol consumption restrictions constitute a form of anti-social conduct resulting in ejection from Party and immediate termination of corresponding Contest Prize for winner and/or guest (as well as possibly resulting in the involvement of law enforcement so as to protect the other guests at Party from harm); and (d) TO THE FULLEST EXTENT PERMITTED BY LAW, AND IN ADDITION TO ANY OTHER WAIVER AND RELEASE CONTAINED HEREIN, WINNER AND GUEST AGREE TO INDEMNIFY, RELEASE AND HOLD HARMLESS SPONSOR, ADMINISTRATOR AND THE OTHER RELEASED PARTIES FROM ANY AND ALL LIABILITY ASSOCIATED (DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART) WITH THE CONSUMPTION OF ALCOHOL, INCLUDING SPECIFICALLY ANY (i) INJURY TO ANY PERSON; (ii) DAMAGE TO ANY PROPERTY; AND (iii) LIABILITY UNDER DRAM SHOP LAWS.

In the unlikely event that Party is re-scheduled to a date other than February 12, 2027, winner must be able to travel to Los Angeles on such other re-scheduled date. In the unlikely event that Party is cancelled altogether, winner will still receive the corresponding Contest Prize, including roundtrip air transportation and hotel accommodations, but excluding the tickets to Party.

Winner and guest will not receive any frequent flier miles, award points or other “perks” in conjunction with prize travel.

No insurance has been obtained for winner and guest in conjunction with prize travel; if insurance is desired, winner and guest must secure same at their sole expense.

In General

There is a limit of one (1) Contest Prize per person, family or household. For clarity, this limit EXCLUDES the Mystery Merchandise Gift. If two (2) or more members of the same family or household are selected as potential winners of a Contest Prize, only the Participant with the higher/highest scoring Submission (as determined in accordance with Section 7 above) will be eligible to receive a Contest Prize; the other family/household member(s) will be disqualified and the corresponding Contest Prize(s) may be awarded from among remaining eligible Submissions.

Contest Prize must be accepted as awarded. Without limitation, unless Sponsor expressly agrees otherwise (in its sole discretion and on a case-by-case basis) or the Cash Prize option is selected by winner, ALL elements of a given Contest Prize must be accepted or the Contest Prize must be forfeited in its entirety. Should a Contest Prize be forfeited, no alternate prize or compensation will be awarded.

Where not otherwise specified herein, Sponsor will determine the model number, features and specifications of merchandise elements of Contest Prizes.

Merchandise elements of Contest Prizes will be delivered to street address provided on entry form eight (8) to twelve (12) weeks after verification of winner as per Section 8 above.

Winner (and, with regard to trip element of Contest Prizes, his/her guest) will be solely responsible for any and all unspecified expenses incurred in conjunction with prize acceptance and use. For trip element of Contest Prizes, such unspecified expenses include, but are not limited to, ground transportation (including transportation to and from airports and hotels, except as expressly stated), meals other than at Party, souvenirs, gratuities and other incidentals (such as, hotel room charges); for merchandise elements of Contest Prizes, such unspecified expenses include, but are not limited to, installation.

By accepting Contest Prize, winner agrees to the use of their name, address (city, state), likeness, character, photograph, voice, other indicia of persona, statements made by them regarding the Contest Prize, Sponsor or the Promotion for advertising, trade and publicity purposes by Sponsor and its designees without notice or further compensation, except where prohibited by law.

11. CEREAL TEAM POINTS: Submission of an entry will result in the Cereal Team selected by Participant (as per Section 3 above) receiving 20 Points. A Participant may score additional Points for his/her selected Cereal Team by engaging in designated activities (including surveys and games) on the Promotion Website. Such games and earning of Points are governed by a separate set of rules. Participants earning Points for their Cereal Team will not affect the scoring of an Entry in the Promotion.

12. ADDITIONAL CONDITIONS:

Winners will be solely responsible for any applicable taxes on the value of Contest Prize and, if applicable, the Mystery Merchandise Gift. Contest Prize winners will be issued an IRS 1099 Tax Form for the fair market value of the Contest Prize and, if applicable the Mystery Merchandise Gift, with Sponsor reporting such fair market value to the Internal Revenue Service in accordance with applicable law. Contest Prize winner agrees to fully cooperate with Sponsor or its designated representative as to its compliance with such tax reporting requirement, including by providing their Social Security Number or Tax Identification Number upon request. Contest Prizes and Mystery Merchandise Gifts are not transferable except at the sole discretion of Sponsor.

Unless Winner accepts the Cash Prize in lieu of the Contest Prize, no substitution is allowed for either Contest Prize or Mystery Merchandise Gift except at Sponsor’s sole discretion and only then for something of comparable value.

13. LIMITATION OF LIABILITY: By participating in this Promotion, Participants agree that the Promotion Entities, and each of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders, employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen, misdirected, undeliverable notifications; (ii) any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt or jumbled transmissions, service provider/Internet/Website/UseNet accessibility, availability or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v) the incorrect or inaccurate capture of entry/Submission information or the failure to capture, or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access; (vii) any injury or damage, whether personal or property, to Participants or to any person's computer or mobile device related to or resulting from participating in the Promotion; and (viii) entries, Submissions or notifications that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with these Official Rules.

By participating in the Promotion, each Participant agrees: (i) to be bound by these Official Rules; (ii) to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of their rights to bring any claim, action or proceeding against any of the Released Parties in connection with the Promotion; and (iv) to forever and irrevocably agree to indemnify, release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in connection with: (a) the Promotion, including, but not limited to, any Promotion-related activity or element thereof, and the Participant’s entry/Submission or inability to participate in the Promotion or use of Contest Prize or Mystery Merchandise Gift (if applicable); (b) acceptance, receipt, delivery of, possession, defects in, use, non-use, misuse, inability to use, loss, damage, destruction, or Participant’s own negligence in connection with the use of Contest Prize or Mystery Merchandise Gift (if applicable); (c) any change in a Contest Prize or Mystery Merchandise Gift (if applicable); (d) human error; (e) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties; (f) lost, late, stolen, misdirected, damaged or destroyed Contest Prize or or Mystery Merchandise Gift (if applicable); or (g) the negligence or willful misconduct by a participant.

If, for any reason, the Promotion is not capable of running as planned, or the integrity and/or feasibility of the Promotion is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each, a “Force Majeure” event or occurrence), Sponsor reserves the right, at its sole and absolute discretion, to abbreviate, cancel, terminate, modify or suspend the Promotion and/or proceed with the Promotion and make the Contest Prizes and Mystery Merchandise Gifts available to be won in a manner it deems fair and reasonable.

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS PROMOTION IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.

14. DISPUTES: THIS PROMOTION IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF MINNESOTA, AS TO CONTRACTS BEING MADE AND PERFORMED THEREIN, WITHOUT REGARD TO THE CHOICE OF LAW/CONFLICT OF LAW PRINCIPLES WHICH WOULD RESULT IN THE APPLICATION OF THE LAW OF ANY JURISIDICTION OTHER THAN MINNESOTA. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JAMS IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN MINNESOTA. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN MINNEAPOLIS, MINNESOTA. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES WHICH SHALL BE NO MORE THAN ACTUAL OUT-OF-POCKET COSTS INCURRED, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. PARTICIPANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY PARTICIPANT AND/OR PROMOTION ENTITIES AND/OR ANY OTHER PARTY SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR FROM THE END OF THE PROMOTION PERIOD, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.

15. PRIVACY POLICY: Information collected in connection with the Promotion will be subject to Sponsor’s Privacy Policy, which is available at https://www.generalmills.com/privacy-security/us-english-privacy-policy.

16. GENERAL: This Promotion is subject to all federal, state and local laws and regulations. Promotion entry is contingent upon fulfilling all requirements set forth herein. Any attempted form of participation in the Promotion other than as described herein is void and will result in disqualification. Sponsor/Administrator reserves the right to disqualify any individual found, in its sole and absolute opinion, to be tampering with the operation of the Promotion, to be acting in violation of these Official Rules or to be acting with the intent to disrupt the normal operation of the Promotion. Any use of robotic, automatic, macro, programmed, third-party or like methods to participate in the Promotion will void any attempted participation effected by such methods and the disqualification of the individual utilizing the same. Entries submitted become the property of Sponsor and will not be returned. Promotion Entities are not responsible for any lost, late, undeliverable/undelivered online submissions. In the event of any conflict with any Promotion details contained in these Official Rules and Promotion details contained in Promotion materials (including, but not limited to, point of sale, television, and print advertising, promotional packaging, and other promotion media), the details of the Promotion as set forth in these Official Rules shall prevail. These Official Rules may be modified by Sponsor and/or we may cease offering the Promotion at any time. YOU AGREE THAT WE MAY NOTIFY YOU OF OTHER OFFICIAL RULES BY POSTING THEM ON THE PROMOTION WEBSITE (OR IN ANY OTHER REASONABLE MANNER OF NOTICE WHICH WE ELECT), AND THAT YOUR PARTICIPATION IN THE PROMOTION AFTER SUCH NOTICE CONSTITUTES YOUR AGREEMENT TO THE NEW OFFICIAL RULES. This Promotion is subject to all federal, state and local laws and regulations. Any attempted form of participation in this Promotion other than as described herein is void. CAUTION AND WARNING: ANY ATTEMPT TO DAMAGE THE PROMOTION OR TO UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. If any provision of these Official Rules or any word, phrase, clause, sentence or other portion thereof should be held unenforceable or invalid for any reason, then that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules will not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. All materials submitted will not be returned.

17. WINNERS’ LIST: The names of winners (first name, last initial; state) will be posted on the Promotion Website after March 1, 2027.

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